Senior Publicist, Trade Non-Fiction
Baker Publishing Group
PublicityFull Time
- Location
- Ada, MI
- Posted
- October 22, 2026
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Reports to
Publicity Director
Department: Publicity
Location
Baker Publishing Group, Ada, MI
Position Type: Full-time
Role overview
This position is responsible for securing publicity for assigned frontlist authors and publications through strategic print, broadcast, online, and podcasts.
Responsibilities
- Plan and implement media campaigns for assigned authors in coordination with authors and in-house staff
- Write and edit press releases, suggested interview questions, author bios, and other materials
- Develop media lists using Cision media and Podchaser database, identifying new opportunities for coverage with corresponding outlets
- Develop and maintain key media relationships across trade, general market, and consumer media
- Manage incoming publicity requests, including review copy requests and media inquiries
- Coordinate with colleagues on production of advance reader copies of typeset manuscripts for media use and with other staff for posting electronic ARCs to NetGalley
- Track recent and upcoming media coverage
- Schedule author interviews
- Coach and prepare authors for media opportunities with briefing sheets and interview prep
- Coordinate with permissions department on excerpt requests to secure permissions and provide text files of excerpts to outlets by email
- Travel as needed for select author appearances and appropriate conventions, trade shows, and media trips
- Demonstrate excellent interpersonal skills
- Thrive in a social environment
- Work collaboratively
Qualifications
- BA degree with coursework in pertinent fields such as public relations, marketing, communications, and journalism
- Conversant in issues of evangelical Christianity and subject matters routinely addressed by assigned authors
- Established working relationships with Christian and secular media outlets and producers, and with national and regional contacts who cover books and religion
- Proficiency with Microsoft Word, Excel, and Outlook, plus media tools such as Cision or Podchaser
- Familiarity with NetGalley, Edelweiss, and Canva
- At least five years' pertinent professional experience, familiarity with Christian publishing and media outlets
- Demonstrated ability to work independently and exercise sound professional judgment
- Strong organizational, follow-up, and project management skills
- Background working with high-profile authors
- Proven ability to handle several publicity campaigns at once
Compensation and Benefits
- Commensurate with qualifications and experience
- Health, dental, and vision insurance
- Group life insurance
- Short- and long-term disability insurance
- Paid time off, paid holidays, and paid sick leave
- Parental leave
- 401(k) after three months
- Other benefits
