Senior Product Marketing Manager - Platform
Macmillan
- Location
- Austin, TX (Remote)
- Posted
- October 29, 2026
Get Started
Sign inJob Description
At Macmillan Learning, we're committed to driving innovation that transforms education. We seek team members who thrive on pushing boundaries, envisioning future possibilities, and building solutions that make a lasting impact. Whether you're a Pioneer shaping bold new ideas, a Builder turning possibilities into reality, or a Stabilizer optimizing for success, you'll play a vital role in advancing our mission. If you're interested in helping shape what's next in education, we'd love to hear what you could bring to Macmillan Learning.
As the Senior Product Marketing Manager, Platform, you will shape and drive the go-to-market strategy for Macmillan Learning's core digital platforms. Reporting to the Director, Product Marketing, Platforms, you will turn complex technical capabilities and market insights into compelling positioning, clear messaging, and high-impact sales enablement tools. Working across product, marketing, and sales disciplines, you will ensure our learning technology delivers measurable value to educators and students alike.
What you'll do
- Develop and execute comprehensive go-to-market strategies for technology platforms, aligning marketing campaigns to achieve adoption and revenue goals
- Lead cross-functional launch teams to position new platforms, features, and capabilities, crafting narrative themes that differentiate our solutions in the market
- Create audience-segmented positioning, personas, and messaging frameworks that bring technical concepts to life through use cases and storytelling
- Serve as the voice of the market, synthesizing customer feedback, adopter flows, and competitive research to inform product roadmaps and demand generation strategies
- Partner with Field Marketing and Sales leadership to design standardized sales enablement tools, including battlecards, positioning guides, and presentation decks
- Supervise and mentor a team of three marketing professionals, establishing priorities, providing continuous coaching, and supporting professional development
- Collaborate with external partners, authors, and consultants to coordinate marketing presentations, recruit peer consultants, and execute key campaigns
What you'll bring
- A college degree or equivalent practical experience
- Minimum of 2 years of product marketing experience
- Demonstrated experience supervising, coaching, or delegating work to team members
- Strong written and verbal communication skills with the ability to convey complex ideas credibly across all levels of an organization
- Proven strategic and analytical thinking skills to synthesize customer data, evaluate market trends, and make sound business decisions
- Comfort navigating ambiguity and managing complexity while driving projects forward independently
- Strong collaboration skills with a track record of building consensus across cross-functional, distributed teams
Preferred qualifications
- 3 to 5 years of technology product marketing or SaaS experience
- Working knowledge of Salesforce and PowerBI
- Experience leveraging AI-supported marketing workflows, tools, and analytics
- Product Marketing Alliance (PMA) certification
Compensation and Benefits
- Salary range: $120,000 - $130,000 per year
- Bonus plan
- Medical, dental, and vision coverage
- Employee Assistance Program
- 100% employer-paid life and accidental death and dismemberment (AD&D) insurance
- Employer contributions to your 401(k)
- Education Assistance Program
- Paid time off, sick time, discretionary days, and paid holidays, including the International Day for the Elimination of Racial Discrimination, Juneteenth, and Indigenous Peoples' Day
- Benefits begin on your date of hire for regular full-time and qualifying part-time employees and their eligible dependents
- Health coverage is also available to qualifying domestic partners; additional documentation may be required
Job Location
- Remote or office based
Travel
- Travel is estimated at approximately 10% for meetings, events, or campus visits
