Role overview

At Macmillan Learning, we're committed to driving innovation that transforms education. We seek team members who thrive on pushing boundaries, envisioning future possibilities, and building solutions that make a lasting impact. Whether you're a Pioneer shaping bold new ideas, a Builder turning possibilities into reality, or a Stabilizer optimizing for success, you'll play a vital role in advancing our mission. If you're excited by the prospect of testing new technologies, implementing transformative strategies, and thriving in a fast-paced, innovative environment, we'd love to hear from you!

The Performance Marketer supports data-informed marketing decisions by providing audience insights, performance analysis, research support, and scalable marketing solutions. Working across marketing initiatives and channels, this role helps improve campaign effectiveness, optimize audience engagement, and support strategic decision-making through the application of established frameworks, tools, and best practices.

Research Operations and Enablement

Build and manage survey bases, reporting, and standardized research workflows that support the collection and reporting of customer, market, and stakeholder feedback.
Analyze research results and identify meaningful themes, patterns, and opportunities that support stakeholder decision-making.
Partner with stakeholders to ensure research activities are executed efficiently, consistently, and in alignment with established processes and best practices.

Performance Analysis & Optimization

Monitor, analyze, and interpret marketing performance data.
Identify trends, opportunities, and areas for improvement, and provide actionable recommendations that support optimization and marketing decision-making.
Develop reports, dashboards, and analyses that help stakeholders understand performance and outcomes.

Audience Strategy and Intelligence

Support audience segmentation, audience selection, and targeting efforts using audience, behavioral, and performance data.
Apply established audience frameworks and best practices to improve campaign effectiveness and audience engagement.
Collaborate with stakeholders to ensure audience strategies align with campaign objectives and organizational priorities.
Analyze audience trends and engagement patterns to identify opportunities for improved targeting, personalization, and marketing effectiveness.

Marketing Enablement and Process Innovation

Contribute to the development, maintenance, and continuous improvement of scalable marketing frameworks, tools, processes, and workflows.
Use data, stakeholder feedback, and performance insights to identify opportunities to improve efficiency, consistency, and effectiveness across marketing activities.
Support the creation and maintenance of frameworks, documentation, templates, and best practices that enable more effective marketing execution and decision-making.

Strategic Partnership & Cross-functional Collaboration

Build effective working relationships with stakeholders across Marketing and the broader organization.
Provide support, recommendations, and expertise within assigned areas of responsibility.
Participate in cross-functional initiatives and projects that support organizational goals and improve marketing effectiveness.
Communicate findings in a clear, compelling manner that helps stakeholders understand opportunities, make informed decisions, and improve marketing effectiveness.

Requirements

Bachelor's Degree.
Strong writing, editing, Excel, and data-analysis abilities.
Strong brand-development and brand-establishment abilities.

Preferred Qualifications

Customer focused.
Prior experience in higher education or educational technology.
Proficient in Microsoft Office and Google software.
Experience leveraging AI-powered tools to support research, data analysis, audience insights, content development, or workflow efficiency.
Experience supporting audience segmentation, persona development, customer journey mapping, or lifecycle marketing initiatives.

Compensation and Benefits

Salary: $62,000 - $72,000/ year.
Exemption status: Exempt
Regular full-time and qualifying part-time employees and their dependents are eligible for Macmillan benefits, effective on the employee’s date of hire.
Macmillan also offers health benefits coverage to qualifying same-sex and opposite-sex domestic partners (may require additional documentation) of active employees.
Competitive pay and bonus plan
Generous Health Benefits (Medical, Dental, Vision)
Contributions to your 401k retirement account through Fidelity
Generous paid time off, sick time, discretionary days, and paid holidays (International Day for the Elimination of Racial Discrimination, Juneteenth, Indigenous People's Day, and more!)
Employee Assistance Program, Education Assistance Program
100% employer-paid life and AD&D insurance
And much more!

Physical Requirements

Requires periods of close concentration.
The employee must be able to multitask, must be able to sit for long periods, must be able to concentrate in a noisy/busy environment.

Location

The position is eligible for remote employment, excluding the following locations: Alaska, Arkansas, Hawaii, Mississippi, South Dakota, West Virginia, Wyoming.

About

Macmillan Learning

Macmillan Learning is a privately-held, family owned company that improves lives through learning. By linking research to learning practice, we develop pioneering products and learning materials for students that are highly effective and drive improved outcomes. Our engaging content is developed in partnership with the world's best researchers, educators, administrators, and developers. To learn more, please visit macmillanlearning.com or see us on Facebook, Twitter, LinkedIn or join our Macmillan Community. Macmillan Learning is a division of the Holtzbrinck Publishing Group, a family-owned global media company headquartered in Stuttgart, Germany.

At Macmillan Learning, we believe diverse perspectives and backgrounds enrich our mission to improve lives through learning. We actively seek candidates who reflect a wide range of identities, experiences, and communities. We are an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, ethnicity, national origin, sex, sexual orientation, gender, gender identity or expression, disability status, physical ability, neurodiversity, genetic information, protected veteran status, family and economic status and background, geographical status and background, or any other characteristic protected by federal, state, or local law. The successful candidate for this position will be an employee of Bedford.

Performance Marketer

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Job Description