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Marketing & Publicity Associate - Romance

Sourcebooks

MarketingFull Time$23 - $26 / hour
Location
Naperville, IL (Hybrid)
Posted
July 21, 2026

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Job Description

Role overview

Sourcebooks is looking for a Marketing & Publicity Associate to help build excitement for Bloom Books and Casablanca titles through thoughtful media outreach, reader-focused campaigns, events, influencer engagement, and social content. This hands-on role is ideal for someone who loves developing compelling pitches, managing campaign details, and collaborating with authors and cross-functional teams. You will serve as a day-to-day campaign coordinator for assigned titles, helping bring campaigns from early planning through publication while supporting the continued growth of our authors and imprints.

This is a hybrid position based in Naperville, Illinois or New York, NY, with a three-day-per-week in-office requirement.

Responsibilities

  • Plan and execute integrated publicity and marketing campaigns for assigned Bloom Books and Casablanca titles in alignment with imprint goals, author strategy, sales priorities, and publication timelines.
  • Handle media outreach across trade, digital, podcast, newsletter, and consumer-facing outlets to build awareness for assigned authors and titles.
  • Pursue trade reviews and opportunities in anticipated, seasonal, roundup, “best of,” and category-specific media coverage.
  • Write compelling press releases, media pitches, Q&As, talking points, and other publicity and marketing materials.
  • Coordinate author events, tours, conferences, and festivals, including bookstore communication, schedules, assets, event listings, materials, and follow-up; travel occasionally as needed.
  • Support and execute influencer outreach, preorder campaigns, retailer promotions, advertising initiatives, reader activations, and other title-specific marketing programs.
  • Serve as the day-to-day campaign coordinator for assigned titles, managing timelines, deliverables, author communication, outreach, assets, mailing needs, and promotional deadlines.
  • Create promotional graphics, social assets, and marketing materials for Sourcebooks, imprint, and author channels.
  • Support organic social content by drafting copy, creating assets, gathering materials, monitoring trends, and helping execute scheduled promotions.
  • Coordinate ARC and galley mailings and manage key campaign dependencies, including asset needs, press-material deadlines, influencer deliverables, retailer deadlines, and social content needs.
  • Track publicity coverage, media responses, review activity, event updates, and campaign results, and communicate meaningful updates to authors and internal partners.
  • Support Sales Conference and internal sales meetings, collaborate with bookstores and retail partners on promotional opportunities, and identify backlist opportunities tied to frontlist releases and author news.

Qualifications

  • A bachelor's degree or equivalent combination of education and relevant professional experience.
  • At least three years of experience in publishing, publicity, marketing, public relations, or a related field; experience with books, romance, fantasy, or consumer entertainment is strongly preferred.
  • Excellent promotional writing, media-pitching, and communication skills, with the ability to identify compelling angles for different audiences and outlets.
  • Strong organizational and project-management skills, sharp attention to detail, and the ability to manage multiple campaigns, priorities, and deadlines at once.
  • Working knowledge of social media platforms and online communities as tools for author, book, and brand promotion.
  • Basic graphic design skills and familiarity with consumer design applications; basic HTML knowledge is a plus.
  • The ability to work independently, take initiative, and contribute thoughtfully to shared team and department goals.
  • A collaborative, adaptable, and solution-oriented approach, along with a genuine passion for romance, fantasy, storytelling, and reader fandoms.

Compensation and Benefits

  • This is a non-exempt, hourly position with a pay range of $23.00 - $26.00.
  • Starting pay is determined based on a thorough evaluation of job-related factors, including geographic location, market conditions, relevant experience, training, and education.
  • Full-time employees are eligible for our comprehensive benefits program, including Medical/Prescription Drug Insurance, Dental, Vision, Health Care, Dependent Care, Flexible Spending Account, Health Savings Account, 401(k), Short- and Long-Term Disability Insurance, Life/AD&D Insurance, and generous paid time off.

Application Information

  • Please submit your resume, salary requirements, and cover letter detailing your relevant experience and interest in this role.
  • Applications without a cover letter will not be considered.