Field Marketing Specialist
O'Reilly Media
- Location
- Santa Rosa, CA (Hybrid)
- Posted
- October 20, 2026
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O'Reilly's mission is to change the world by sharing the knowledge of innovators. For over 45 years, we've inspired companies and individuals to do new things—and do things better—by providing them with the skills and understanding that's necessary for success. At the heart of our business is a unique network of experts and innovators who share their knowledge through us. O'Reilly Learning offers exclusive live training, interactive learning, a certification experience, books, videos, and more, making it easier for our customers to develop the expertise they need to get ahead. And our books have been heralded for decades as the definitive place to learn about the technologies that are shaping the future.
Everything we do is to help professionals from a variety of fields learn best practices and discover emerging trends that will shape the future of the tech industry. Our customers are hungry to build the innovations that propel the world forward. And we help you do just that.
Diversity
At O'Reilly, we believe that true innovation depends on hearing from, and listening to, people with a variety of perspectives. We want our whole organization to recognize, include, and encourage people of all races, ethnicities, genders, ages, abilities, religions, sexual orientations, and professional roles.
About
the Team
At O'Reilly, Enterprise Marketing is an integral part of the company's success. This team utilizes a powerful combination of marketing strategies to help meet company goals, increase brand awareness, generate qualified leads for the B2B sales team, and demonstrate thought leadership in the market. Working hand in hand with other marketing functions and the global sales team, the enterprise marketing team helps fuel the company's growth through a multi-channel marketing strategy.
About
the Role
The Field Marketing Specialist supports O'Reilly's enterprise marketing programs, with an emphasis on field events, tradeshows, integrated campaigns, and performance analysis. The specialist manages assigned programs and workstreams from planning through post-program analysis, in line with the strategy, priorities, approval requirements, and budgets.
This is a hybrid role, primarily remote, based out of our Santa Rosa, CA headquarters. Our team stays connected through regular virtual touchpoints, shared collaboration tools, and a culture built around clear, async-friendly communication — so you have what you need to do your best work from wherever you are. This role works across Enterprise Marketing, Sales, Marketing Operations, Design, Customer Success, and external vendors. The successful candidate combines strong event experience with analytical judgment, careful execution, clear communication, and responsible use of generative AI and automation tools.
Planning & Strategy
- Apply knowledge of enterprise and B2B customer needs, audience segments, and buyer journeys when developing program recommendations and supporting materials
- Develop and own campaign briefs, project plans, and timelines for assigned programs
Campaign Execution
- Lead integrated campaign execution across email, landing pages, paid media, webinars, content, direct mail, and sales follow-up, ensuring that dependencies, approvals, and deadlines are clear
Event Management
- Manage assigned in-person and virtual events from initial planning through post-event analysis, including venue and booth requirements, contracts, budgets, vendors, lead capture, staffing plans, booth activities, collateral, graphics, swag, and logistics
- Review, negotiate, and execute event contracts, ensuring all terms, deliverables, and deadlines meet program requirements and organizational standards
- Manage event budgets, including evaluating costs, making spending decisions within assigned budgets, tracking expenses accurately, and providing regular budget updates and forward-looking forecasts
- Research potential trade shows and events, independently evaluating and recommending participation based on detailed cost breakdowns, attendance figures, and ROI potential to support data-driven decision-making
- Develop pre-event and post-event campaign plans with Sales and Marketing Operations to support registration, attendance, engagement, timely lead follow-up, and pipeline progression
- Coordinate shipping, customs documentation, and international clearances for event materials when needed, including occasional travel to the Santa Rosa office for event preparation
Cross-Functional Collaboration
- Partner with Sales on audience targeting, event staffing, sales enablement, lead follow-up expectations, and feedback on lead quality and pipeline development
- Work with Marketing Operations to establish campaign tracking, upload and route leads, reconcile information from multiple systems, and maintain accurate campaign and event records
Vendor & Budget Management
- Manage vendor relationships for assigned programs; evaluate proposals, monitor deliverables and costs, identify issues, and route contracts or material changes
- Track assigned event and campaign budgets, reconcile planned and actual spending, maintain accurate forecasts, and recommend adjustments or tradeoffs
Performance & Reporting
- Gather campaign and event performance using engagement, lead, conversion, pipeline, cost-per-lead, return-on-investment measures and identifying performance drivers
Project Management & Governance
- Maintain assigned portions of the enterprise marketing calendar and project-management system, communicate status and risks, and recommend solutions when timelines, budgets, or deliverables are at risk
- Maintain campaign governance for assigned work, including naming conventions, tracking parameters, documentation, approval records, version control, and quality assurance
AI & Automation
- Use AI and automation tools to improve research, content development, campaign planning, personalization, reporting, and workflow efficiency in accordance with company policies
- Evaluate AI-generated output for accuracy, brand alignment, bias, confidentiality, copyright, and compliance
- Exercise sound judgment when handling customer, confidential, and proprietary information
Additional Responsibilities
- Perform other related marketing responsibilities as business needs evolve
Required
— Location & Work Arrangement
- This is a hybrid role, primarily remote, with occasional in-person presence at our Santa Rosa, CA headquarters and regular travel to field events and tradeshows
- Candidates must reside within 60 miles of the Santa Rosa office
- Relocation assistance is not available for this position
Education
& Experience Foundation
- Bachelor's degree or equivalent combination of education and relevant experience
- 3+ years of B2B integrated marketing, field marketing, demand generation, lead management or integrated campaign experience
Campaign & Program Experience
- Experience coordinating integrated programs across email, landing pages, paid media, webinars, content, and sales follow-up
- Experience managing vendor and contract workflows, event budgets, lead-capture processes, sales enablement and staffing plans, pre-event and post-event campaigns, and pipeline or return-on-investment analysis
- Knowledge of customs documentation and international clearance processes required
Event Management Experience
- Demonstrated experience independently managing in-person or virtual events, tradeshows, or field marketing programs from planning through post-event analysis
Core Professional Skills
- Strong project-management skills, with the ability to manage multiple concurrent programs, budgets, vendors, timelines, approvals, and cross-functional dependencies
- Strong analytical skills and the ability to interpret marketing and sales data, reconcile data from multiple systems, identify performance drivers, and translate findings into clear recommendations
- Excellent attention to detail, including quali
