ThriftBooks is seeking an experienced Director, Acquisition to lead customer acquisition and performance marketing strategy across our direct-to-consumer eCommerce business. This role will be responsible for driving profitable customer growth, optimizing marketing investment, and expanding how new customers discover and engage with ThriftBooks.

As the Director, Acquisition, you'll develop and lead an integrated acquisition strategy across Paid Media, Organic Search and AEO/GEO, Affiliates, Social Media, Referral, and emerging channels. You'll own acquisition performance and economics, including channel budgets, CAC, conversion, contribution margin, payback period, and customer lifetime value. You'll lead and develop the Acquisition team while partnering closely with Retention, Product, Data & Analytics, Web Development, UX/UI, Merchandising, and Finance. You'll use customer, marketing, and financial data to evaluate performance, optimize channel mix and investment, and identify opportunities to efficiently scale customer and revenue growth. You'll also oversee key agencies, platforms, and external partners, establish measurement and testing frameworks, and help shape ThriftBooks' acquisition strategy as consumer discovery behaviors, technology, and digital marketing channels continue to evolve.