Role overview

Chronicle Books is seeking an experienced and strategic Associate Director of Children’s Marketing and Publicity to lead overall list strategy and work directly with the team on title-specific campaigns and the School and Library market. Reporting to the Executive Director of Marketing and Publicity, this role helps shape strategy for the Children’s list and oversees campaigns across frontlist and backlist, including bestselling series Goodnight, Goodnight, Construction Site, Tiny T. Rex, and graphic novel program.

The Associate Director leads and develops the Children’s Marketing, Publicity, and School & Library teams, serves as a senior partner to the Children’s Publishing Group and cross-functional teams, and translates market and audience insights into campaigns that build awareness, support sell-in and sell-through, strengthen Chronicle Books’ marketplace position, and contribute to profitable growth.

Responsibilities

Establish the vision, goals, and strategy for Children’s marketing and publicity.
Serve as the senior Marketing and Publicity representative.
Identify trends and convert them into actionable strategies.
Establish team and campaign priorities.
Communicate key strategies and information to Sales.
Lead integrated plans.
Oversee media positioning.
Collaborate with authors, illustrators, and agents.
Identify, evaluate, and execute strategic partnerships with organizations.
Manage the Children’s M&P team, fostering a culture of creativity and open communication.
Assess workflows and team practices.
Partner with Editorial, Sales, Brand Design, and Social Media.
Lead digital strategies for the Children’s list.
Guide Amazon A+ content.
Set strategic direction for school and library and bookseller outreach.
Partner with Sales to understand account and channel needs and identify opportunities.
Partner with the Executive Director to develop and administer the annual Children’s marketing and publicity budget.
Manage tracking of campaign activity.
Use sales reporting to identify trends, evaluate results, and improve decisions.

Requirements

6-8 years of progressive experience in children’s book marketing, publicity, or a related publishing role, including leadership of major campaigns and contribution to department-level strategy.
Strong knowledge of the children’s publishing marketplace and its consumer, trade, school & library media, social, and influencer marketing.
Management experience is required.
Experience managing budgets, allocating resources, interpreting campaign, audience, and sales data, and translating findings into recommendations.
Excellent project management, problem-solving, communication, presentation, and interpersonal skills.
Creative, curious, proactive, and solutions-oriented approach.
Proficiency with Microsoft Office, Airtable, Salesforce, Edelweiss, and relevant reporting platforms is helpful.
Ability to travel will be as needed.

Compensation and Benefits

Hiring Salary Range: $101,000-121,250. This range represents the anticipated low and high end of the expected salary for this position and will be determined by factors including, but not limited to, an applicant’s education, experience, knowledge, skills, abilities, and geographic location as well as internal equity and alignment with market data.
This position is eligible for our profit share plan.
Chronicle Books offers a full suite of benefits, including medical, dental, and vision insurance, 401k, a profit share plan, three weeks of paid vacation to start, two weeks of sick time per year, and company holidays, including a paid winter break between Christmas Day and New Year's Day, paid family, maternity, and paternity leave, commuter benefits, long-term disability insurance, annual tuition assistance, annual wellness stipend, and more.

Schedule

Employees at Chronicle Books will follow a regular hybrid schedule in our San Francisco or New York City office of at least three (3) in-office days per week and up to five (5) in-office days per week, depending on project and business needs.

Application Information

Please follow the link to submit a resume and cover letter via our career site.

About

Founded in 1967 in San Francisco, Chronicle Books is one of the world’s most admired publishers and distributors of illustrated books, gifts, and games for all ages. Its highly acclaimed list spans art, photography, food, lifestyle, pop culture, humor, self-help, wellness, children’s books, and stationery, among other categories. Chronicle is the home of numerous award-winning authors, bestselling series, and trend-setting titles. Chronicle Books is committed to partnering with artists, writers, and business partners who represent the diversity of our world and to fostering an inclusive company culture that respects and promotes diverse backgrounds and points of view. For more information visit www.chroniclebooks.com.

Assoc Director of Children's Marketing and Publicity

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